J.M. Field Recommendation for Kingsberg Medical

Direct mail landing page

One page. One job.

A postcard lands. They scan the code. They call you, or you call them.

10s

Built for the mailbox, not for Google

Someone over 45, outdoors, one hand on the phone. Your number is the biggest thing on the screen.

Bloodwork first

The page sells your process, not a promise.

The line nobody else can say

If levels come back normal, you say so. That gets a section of its own.

No fake anything

No invented numbers, no stock doctors, no promised results.

Four fields

Name, phone, email, best time. Or just the call button.

$0

Hosted on your own Cloudflare account

Free, opened in your name, and you grant us access to publish. Nothing is rented from us and nothing is locked to us. Same for the web address.

How it gets built

One page that changes rarely is a different problem to a website.

Recommended

Static page, we make the edits

The page is built once and served as plain files. Nothing to log into, nothing to patch, no plugins, and no database holding your enquiries. It is the fastest option on a phone and the hardest to break into, which matters on a page collecting names and numbers. Text changes come to us and go live the same day.

Static page, plus an editor for the copy

Same page and same speed, with a simple browser screen where your team edits the headline, the steps and the questions. Adds a little setup. Worth it if you expect to test different wording between mail drops.

WordPress

Right if this page joins your other sites on one system your team administers, rather than standing alone. It costs you a server to keep patched and a login to keep secure for a single page, so we would only suggest it as part of consolidating the sites you already run.

One caution whichever you pick

The prescription disclaimer and the medical wording should not be casually editable. Whatever we build, that block stays locked and changes only with your counsel's sign off.

What we need from you

The page cannot go live without these.

  • One phone number
  • Web address for the QR code
  • Physician names and license states
  • The postcard offer
  • Legal name and street address
  • Clinic hours
  • LegitScript status

Four things we recommend

Small decisions that make the campaign measurable.

  1. One number for the campaignThree numbers across three sites makes a call impossible to attribute.
  2. A tracking number on the cardForwards straight to you, and counts what the drop produced.
  3. Decide who answersA campaign that rings out is the expensive way to fail.
  4. No ad trackers on the pageRegulators have pursued health advertisers over exactly this.

Who does what

So nothing waits on the wrong desk.

TaskOwns itOther sideNote
Design and build the pageJ.M. FieldApproveKingsberg signs off on copy and look before launch.
PhotographyKingsbergPlace itYou shoot the clinic. We select, crop and optimise.
Medical and legal copy reviewKingsbergDraft itYour counsel has final say on every claim.
Domain and hosting accountKingsbergSet upOpened in your name. We configure and publish.
Postcard artwork and mail dropKingsbergAdviseWe supply the QR target and the message match.
Answering the phoneKingsbergTrack itWe report calls. You take them.
Reporting after the dropJ.M. FieldReviewScans, calls and form fills against pieces mailed.

Owns it decides and delivers.Other side is the input we need from the other party.

Send us four photos and it gets better immediately.

Your building with the sign, the waiting room, the draw station, and each physician. A phone camera in daylight is fine. Until then the page uses a licensed shot of the Broward shoreline.